Identity for Žatec
and the Landscape
of Saaz Hops
Žatec and the Landscape of Saaz Hops was named
a UNESCO World Heritage Site in 2023. A competition was announced to develop its visual identity — and we decided to take part.
After in-depth research, we defined the main goal:
to create a clear, engaging way for this unique and historically rich region to communicate its value.
a UNESCO World Heritage Site in 2023. A competition was announced to develop its visual identity — and we decided to take part.
After in-depth research, we defined the main goal:
to create a clear, engaging way for this unique and historically rich region to communicate its value.
“People shouldn’t have to do deep
research to
understand Žatec —
the story
should come to them.”
We created a range of materials, varying from merchandise products to website, printed materials, outdoor exhibition and presentations.
A glimpse into the process
This project is a result of collaboration between Žatec and the Landscape of Saaz hops and FUD UJEP